Unethical Alcohol Companies free essay sample

The most severe and significant unethical act by Carlsberg is its marketing strategy. Over here, we will analyse and interpret a string of unethical marketing activities by Carlsberg. By definition, alcohol advertising is one-sided and presents alcohol consumption as a safe and problem-free practice, de-emphasizing the potential health risks and negative consequences. †¢ Targeting the young drinkers In 2006, Carlsberg spent about US$2 million to draw in younger generations of drinkers. Many alcohol advertisements portray a wild and energetic image, depicting scenes of clubbing, dancing, lively music, wild party and so on. This is easily recognisable by teenagers and young adults. In addition to that, young models are used to create a perception that there’s nothing wrong if a young adult drinks. One example we can quote is the current Carlsberg advertisement aired in cinemas where a group of young friends stranded in an island chose a Carlsberg vending machine over other necessities when they are offered help. We will write a custom essay sample on Unethical Alcohol Companies or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page It then shows another scene of the group of young friends having beer with another group of young and attractive ladies in skimpy clothes. This creates a delusional image of sexual appeal and charm associated with consuming alcohol. †¢ Sponsoring activities Carlsberg used a relatively smart way to circumvent the direct advertising ban, through philanthropic activities. The most common Carlsberg’s sponsorship we can see is sports events. Carlsberg was one of the major sponsors in Euro2008 and also the 2004 European Football Championship. They were also a sponsor of the 1990 FIFA World Cup.In terms of football, the most significant appearance of Carlsberg is through LIVERPOOL F. C jersey having sponsoring the club since 1992 until now. Relating to the earlier issue of targeting the young drinkers, this also applies because people who are interested in football tend to be young male adult. Thus by making its appearance in a popular football club jersey, the name Carlsberg is known widely among teenagers. We claimed that sponsoring sports events is unethical because of 2 reasons. One is that it is making its appearance to the public, and a lot of sports enthusiasts or fans consist of teenagers.Second, it creates an image similar to those of isotonic drinks when their beers are promoted to give them back what the day took from them. On top of that, they also offer scholarships to poor students. The Carlsberg Hua Zhong Education Fund is available for application for college students and this can be said as college campus marketing strategy because it exposes the students to alcohols. †¢ Media exposure to the public The ban on direct advertising apparently is not that effective with advertising still allowed in cinemas, print medias, videos, and broadcasts.Often we can see Carlsberg’s advertisement in Malaysia’s most popular English language newspaper, The Star, covering a whole page featuring chilled beer attractive slogans. Their tagline â€Å"Probably the best beer in the world† gives an image of a drink that is health-problem free, equating it with soft drinks. It is unethical for Carlsberg to advertise in newspaper because people from all layers of society read newspaper and this includes curious teenagers. It is easy to attract them to try out beer when those advertisement of golden, rich, and smooth beer pouring runs through their eyes.

Music Publishing essays

Music Publishing essays Buckinghamshire Chilterns University College BA (Hons) Music Industry Management Level 1 Assess and appreciate the function and process of music publishing. Interpret the relationship between music publishers and the agencies who act on their behalf in collecting royalties, both at home and abroad. Identify the place of music publishing within the music industry in relation to that of the other players in the industry. Identify and define the complexities and implications of music copyright. Among all those live for and of music, the publisher plays the most ambiguous part. He stands at the cross roads of art and commerce enthusiasm for the art and business sense meet and miss each other; between artistic obsession and commercial acumen, promotion the art and translating it into good money. Composers expect from him, both fame and fortune and fortune. Roth E. (1998) This Business of Music. Billboard Publications 6th Edition. ....There is no harm in reminding ourselves why music publishers exits. Fresh ideas and thinking are constantly needed for the music publishers essential roles recognition of extraordinary talent, aggressive promotion, imaginative thinking about music use, astute protection of rights and efficient administration.... Dadswell P. (1998) Music Copyright Matters. January As the above quotation so expressively states, the music publisher stands at the crossroads of musical creation and the market. The music publisher must discover, nurture, stimulate, develop and promote musical creation. In so doing, the music publisher plays a crucial function in the selection and delivery of high quality content to the public. In addition, the music publisher escorts a musical work throughout its copyright term by ensuring its renewal and continued exploitation. The purpose of my speech this evening is to provide you with an overview...

Breastfeeding in Public or in Uniform Essay Example | Topics and Well Written Essays - 750 words

Breastfeeding in Public or in Uniform - Essay Example However, this is difficult for military mothers to follow because of the strict conditions their job entails. The military must hold to a certain standard, which is acceptable, but denying the basic human feed to breastfeed goes against all understanding and compassion. Women in uniform should be allowed to breastfeed because almost every other occupation affords a mother the right to breastfeed. Breastfeeding is thought of as impolite by a large percentage of the population because it goes against common decency. Because of this, a certain stigma has been attached to mothers who breastfeed in public. Some mothers choose other means to feed their baby, and that is all well and good, but shouldn’t women have the right to choose whether to breastfeed or not? Military mothers should be treated no differently from breastfeeding women of any other occupation; actually, they should be given more rights because of the important job that they are doing. Allowing military women to breastfeed, where appropriate, would help them to feel safe in their job because they would know that their baby would be looked after and cared for. We now live in the 21st century, so there is no excuse for being kept back in the dark ages. In fact, it was in the 1990s that activism regarding breastfeeding led to women becoming aware of their rights to be able to breastfeed in public, and a number of laws were passed that protected this right (Terry). Why should breastfeeding military mothers be treated any differently? Military women should not be able to breastfeed because it would take away from the important jobs that they are involved in. The military is no place for a baby due to the high demands and pressure that is placed on almost everyone involved, and adding a baby to that mix would only worsen the situation. Also, the military is